My childhood best friend Shelly and I used to take the Sears catalog and "call" an item on every page spread.
"Oh! I call the green shimmery dress..."
"Well, I get the leopard print pajamas..."
on and on through the whole book, through lingerie (interesting and educational!) and power tools (I call the riding lawnmower!) and jewelry (where subtle and understated was not in our vocabulary).
Then we'd shut the book and go climb trees and pretend Donny Osmond was our boyfriend. (We were good at sharing him.) The wanting of things didn't get in the way of living our real lives; it was just a game of choosing and figuring out what we liked. We knew we couldn't have everything in there but we knew what we'd choose if we were given a choice of wigs, that's for sure.